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Small Dogs Press is a new publishing house. In addition to selling their first title, “She’s the Girl,” Small Dogs wants to create awareness of their brand. Here’s what publisher Susan Sabo has to say about some creative (and inexpensive) ways to do so:

“I’ve spent as much time and effort on brand marketing for Small Dogs Press as I have for my individual title that’s about to come out. Totes are good, hats, sweatshirts, bumper stickers . . . the possibilities are all over the place.”

“I made up bumper stickers for company branding: they say “I do bad things for love,” (the line comes from one of the books, and relates to the fiction we publish, but it’s a long story). Boy, is THAT a conversation starter. Of course, people’s first thoughts go right into the gutter (LOL) but that’s OK, because once they start to ask questions they become quite intrigued by the tagline and the company, and therefore, the books. I have one of these on my car (and have forced them on all my friends), and when I take them to book fairs, I hand them out for free. People literally chase me down to get one. The sticker also includes my URL (http://www.SmallDogsPress.com), and my web traffic spikes likes mad after one of these outings.”

Along with the branding of Small Dogs Press, Susan is actively promoting their first book. According to Susan, “I have a tank top for “She’s the Girl” that says “be the girl” on the front, with my URL on the back. These have been really successful in starting conversations as well. People often ask where I got it. I just spin around, they take note of the URL, and sometimes ask to buy one.”

“I wear one of my “products” as often as possible when going out. And I’m stopped all the time by people wanting to know what they’re about,” says Susan.

Small Dogs Press created fun products with catchy slogans to grab the attention of readers. Can you come up with a tagline and/or image to put on t-shirts, bumper stickers, coffee mugs, magnets, note pads and other products? Not only will they bring you more customers, the products may become a profit center themselves.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about selling books and branding your business, subscribe to Cathy’s free newsletter at http://www.IdeaLady.com/

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Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on sight.

There are several elements of business branding, the first of which is your logo. It is a good idea to use a professional in creating your company logo. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. Your company logo should appear in as many places as possible including emails, letterhead, pens, and notepads. The image your company projects should be professional and memorable.

Another important feature of business branding is your slogan. A slogan identifies the values and mission statement of your company. A slogan should emphasize the message you want to convey to the public. You should choose your wording carefully and create a short slogan that is easy to remember. Business branding is very important to any type of business and you should include your logo and/or slogan in your web site design and signage. In creating the perfect brand for your business you need to determine who your customers are and how your business can fill their needs, and who your competitors are and why your business is a better choice for consumers.

Business branding must be highly visible and easily identifiable to the public. Your branding logo and slogan should be consistently displayed in all your company advertisements and correspondence. The image your company projects is just as important as the quality of services and products you provide.

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Okay, so you’ve been in business a while. You have a few
different services you offer. You have regular clients who know,
like, and trust you. So now it’s time for me to ask you, do you
have a signature line of products and services, each one feeding
into the other?

A signature line of products and services is more than just a
marketing funnel. It’s where you deliver the same result, just
in different formats.

For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers and consultants.

She’s already plenty busy with clients and publishes a free monthly newsletter, but she has the opportunity to build an even
stronger business by offering a signature line of products and
services, each tightly focused on helping speakers get their
books written and published.

For example: Barbara could create a series of information
products. Each one focused on subjects like writing one-sheets
(something all speakers must have), how to get started writing
their book (including outlines, templates, and schedules), how a
speaker can turn their keynote speech into the nucleus of their
book, how to decide whether to self-publish or try for a
publishing deal…the list goes on!

If she wanted to, Barbara could lead or co-lead workshops,
teleclasses, and seminars on these same topics, all pivoting
around her core brand, which is helping speakers and consultants
get their book in print.

Of course, she would also become sought after as a speaker
herself, speaking to NSA audiences and other entrepreneurial
conferences.

And, she could create a training program, getting paid
handsomely to teach other editors how to serve this big,
lucrative market.

There you have it! A complete line of products and services, all
focused on delivering one result. The advantages to this
business model? In a nutshell: focus, expertise, credibility,
money, brand strength, and business prosperity.

So, are you wondering where the opportunities are for you in
YOUR business?

Creating a signature brand plan is where my creativity runs
wild! If you want customized coaching to design and renovate
your packages, services, and products then watch for an upcoming
email announcing my autumn HorseWise Brilliance Unbridled
program.

*
You are welcome to publish this article
in its entirety, electronically, or in print free of charge, as
long as you include my full signature file for ezines, and my Web
site address in hyperlink for other sites. Please send a
courtesy link or email where you publish to
Kendall@KendallSummerHawk.com

Kendall SummerHawk, the “Horse Whisperer for Business”
delivers smart, savvy ways entrepreneurs can turn their
hectic business into a smooth-running, fun, 6-figure
money-making dream. To learn more about her book,
Brilliance Unbridled, and sign up for more FREE tips like
these, visit her site at http://www.kendallsummerhawk.com

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