Importance of Business Branding

Posted on August 11th, 2008 in Branding by admin

Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on sight.

There are several elements of business branding, the first of which is your logo. It is a good idea to use a professional in creating your company logo. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. Your company logo should appear in as many places as possible including emails, letterhead, pens, and notepads. The image your company projects should be professional and memorable.

Another important feature of business branding is your slogan. A slogan identifies the values and mission statement of your company. A slogan should emphasize the message you want to convey to the public. You should choose your wording carefully and create a short slogan that is easy to remember. Business branding is very important to any type of business and you should include your logo and/or slogan in your web site design and signage. In creating the perfect brand for your business you need to determine who your customers are and how your business can fill their needs, and who your competitors are and why your business is a better choice for consumers.

Business branding must be highly visible and easily identifiable to the public. Your branding logo and slogan should be consistently displayed in all your company advertisements and correspondence. The image your company projects is just as important as the quality of services and products you provide.

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Fire Branding Customers to Your Business

Posted on July 25th, 2008 in Branding by admin

The idea of fire branding customers comes from my grand daughter, Taylor. She applied a tattoo to her shoulder and was pleased as she displayed a small peace symbol about the size of a peanut. Each time I looked at her shoulder, I was reminded of the little symbol and what it meant. It made me think about how great it would be to fire brand customers with my business name. I thought of countless ways of placing my logo around the world to spread the right image.

I realized that several companies are fire branding their image everyday. All I have to do is see a red and blue swirl and Pepsi comes to mind. A few yellow arches and hamburgers with fries make me hungry. A consistent image is what makes this work for them.

Turning Drab to Fabulous
Having a consistent image creates an impact with customers. Later this month I will be attending a few conventions where my image and my booth must create an impression. I will fire brand my image from the shirts I will be wearing to the consistent stationary and sales collateral on display. My sales video has been reworked to link my logo to an image of myself as I promote my sales management consulting business.

Creating brand awareness is the dream of every marketing executive. Consistent branding is the only way to make this work. A logo is the customer link to your business and yourself as a salesperson. The more consistent you are with it, the stronger your brand becomes.

One company that can help create a fire branding impact is Letter Click. The Letter Click Company is an Email Services Provider (ESP) that brands your email consistently. If you want to try out their service, give them a try for 30 days. I’m sure you will be pleased with the results. I have been using their service for a few months and recommend them.

Talk the Talk Consistently
The fire branding idea also reminded me of how important it is to have a consistent message about what we offer to our customers. Taylor asked me what I did for a living. Although I normally have the right answer, I struggled with the question. The 30 second sales script didn’t flow like it should, this challenged me to rediscover the right words and develop a consistent talk track.

If a friend asked you what you do, can you answer the question consistently? Now I can say, “I teach businesses how to develop their business relationships more effectively with proven sales actions. My sales process and sales management strategies increase sales and profits through systems that are easy to implement and guarantees results. Is your business interested in increasing sales?” You might notice that I finished my answer with a question.

Steve Martinez is a Sales Management Growth Strategist and Founder of Selling Magic. Ask about brand mail or a “Sales Audit” and subscribe to his ezine to Increase profits with the best practices of sales management at http://www.sellingmagic.com

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Line Up Your Services For Branding Power

Posted on July 21st, 2008 in Branding by admin

Okay, so you’ve been in business a while. You have a few
different services you offer. You have regular clients who know,
like, and trust you. So now it’s time for me to ask you, do you
have a signature line of products and services, each one feeding
into the other?

A signature line of products and services is more than just a
marketing funnel. It’s where you deliver the same result, just
in different formats.

For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers and consultants.

She’s already plenty busy with clients and publishes a free monthly newsletter, but she has the opportunity to build an even
stronger business by offering a signature line of products and
services, each tightly focused on helping speakers get their
books written and published.

For example: Barbara could create a series of information
products. Each one focused on subjects like writing one-sheets
(something all speakers must have), how to get started writing
their book (including outlines, templates, and schedules), how a
speaker can turn their keynote speech into the nucleus of their
book, how to decide whether to self-publish or try for a
publishing deal…the list goes on!

If she wanted to, Barbara could lead or co-lead workshops,
teleclasses, and seminars on these same topics, all pivoting
around her core brand, which is helping speakers and consultants
get their book in print.

Of course, she would also become sought after as a speaker
herself, speaking to NSA audiences and other entrepreneurial
conferences.

And, she could create a training program, getting paid
handsomely to teach other editors how to serve this big,
lucrative market.

There you have it! A complete line of products and services, all
focused on delivering one result. The advantages to this
business model? In a nutshell: focus, expertise, credibility,
money, brand strength, and business prosperity.

So, are you wondering where the opportunities are for you in
YOUR business?

Creating a signature brand plan is where my creativity runs
wild! If you want customized coaching to design and renovate
your packages, services, and products then watch for an upcoming
email announcing my autumn HorseWise Brilliance Unbridled
program.

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Kendall SummerHawk, the “Horse Whisperer for Business”
delivers smart, savvy ways entrepreneurs can turn their
hectic business into a smooth-running, fun, 6-figure
money-making dream. To learn more about her book,
Brilliance Unbridled, and sign up for more FREE tips like
these, visit her site at http://www.kendallsummerhawk.com

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