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How Creative Branding can Help Boring Businesses

admin — Fri, 31 Oct 2008 09:40:14 +0000

I come across a fair number of clients who apologize for their companies "We're sorry that manufacturing label paste is not the most interesting thing in the world." Or, "There's nothing we can do to stand out we're in the business of finding cheaper ways to for demolition customers to dump...

Branding - Brand Identity Guru

admin — Fri, 31 Oct 2008 04:38:16 +0000

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing too...

Branding, Positioning and Differentiation

admin — Wed, 29 Oct 2008 17:16:17 +0000

Why identical twins don't have identical first names

Though they may look the same, they're not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they're distinctions become ever more pronounced. This is why we don't give twin babies the same fi...

Branding Marketing Plan Corporate Branding

admin — Wed, 29 Oct 2008 03:28:04 +0000

As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few p...

Eye On The Pie Branding From an Investors P.O.V.

admin — Mon, 27 Oct 2008 14:32:05 +0000

When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when mo...

Effective Branding…What’s in a Name!

admin — Sun, 26 Oct 2008 17:10:01 +0000

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept t...

The Power of Personal Branding

admin — Sat, 25 Oct 2008 18:19:08 +0000

Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today's marketThe creation of their own personal brand. Most people in business understand the need to build brand equity at the corporate level or for products, services, in...

Hotel Branding Aim For Intelligence

admin — Fri, 24 Oct 2008 19:10:15 +0000

The concept behind the Holiday Inn Express brand certainly should be "smart." Customers are supposed to feel an increased sense of intelligence after staying at Holiday Inn Express because they have recognized and capitalized upon good quality for a great price. With the reputation of Hol...

Corporate Internet Branding is only Part of A Business Success

admin — Thu, 23 Oct 2008 22:11:11 +0000

Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

But oddly enough, I've foun...

Branding Guru - Brand Identity Guru

admin — Wed, 22 Oct 2008 21:44:00 +0000

Branding Today

Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?

One poor brand experience will not destroy a firm. One ...

Business Branding for Personal Service Type Companies

admin — Tue, 21 Oct 2008 11:32:10 +0000

Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer. Instead you must concentrate on the friendly atmosphere and you'll need to create a logo little, whi...

Notable News - The Branding Myth

admin — Mon, 20 Oct 2008 16:06:01 +0000

How many times have you heard of seen advertising for a graphic design company that states that they do branding?

If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".

Let's take a look at...

Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor

admin — Sun, 19 Oct 2008 19:28:03 +0000

Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is so important to big corporations should it also be important to small business and the sole proprietor?
I would argue that branding for a small business...

The Art of Successful Branding

admin — Sat, 18 Oct 2008 22:12:00 +0000

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner. Your Brand is your identity; it's every single puzzle piece, fitted into the...

Branding You are the Brand

admin — Fri, 17 Oct 2008 15:09:01 +0000

What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing...