Line Up Your Services For Branding Power
Okay, so you’ve been in business a while. You have a few
different services you offer. You have regular clients who know,
like, and trust you. So now it’s time for me to ask you, do you
have a signature line of products and services, each one feeding
into the other?
A signature line of products and services is more than just a
marketing funnel. It’s where you deliver the same result, just
in different formats.
For example, my friend Barbara delivers editing and writing services, with a focus on ghost writing and book editing for speakers and consultants.
She’s already plenty busy with clients and publishes a free monthly newsletter, but she has the opportunity to build an even
stronger business by offering a signature line of products and
services, each tightly focused on helping speakers get their
books written and published.
For example: Barbara could create a series of information
products. Each one focused on subjects like writing one-sheets
(something all speakers must have), how to get started writing
their book (including outlines, templates, and schedules), how a
speaker can turn their keynote speech into the nucleus of their
book, how to decide whether to self-publish or try for a
publishing deal…the list goes on!
If she wanted to, Barbara could lead or co-lead workshops,
teleclasses, and seminars on these same topics, all pivoting
around her core brand, which is helping speakers and consultants
get their book in print.
Of course, she would also become sought after as a speaker
herself, speaking to NSA audiences and other entrepreneurial
conferences.
And, she could create a training program, getting paid
handsomely to teach other editors how to serve this big,
lucrative market.
There you have it! A complete line of products and services, all
focused on delivering one result. The advantages to this
business model? In a nutshell: focus, expertise, credibility,
money, brand strength, and business prosperity.
So, are you wondering where the opportunities are for you in
YOUR business?
Creating a signature brand plan is where my creativity runs
wild! If you want customized coaching to design and renovate
your packages, services, and products then watch for an upcoming
email announcing my autumn HorseWise Brilliance Unbridled
program.
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Kendall SummerHawk, the “Horse Whisperer for Business”
delivers smart, savvy ways entrepreneurs can turn their
hectic business into a smooth-running, fun, 6-figure
money-making dream. To learn more about her book,
Brilliance Unbridled, and sign up for more FREE tips like
these, visit her site at http://www.kendallsummerhawk.com
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