Online MLM Promotion - The 4 Wrong Ways And 4 Right Ways Of Doing It

Posted on March 23rd, 2009 in PPC by admin

Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online and hope that it will be as successful online.

There is basically one major difference between offline and online MLM promotion: one-on-one approach versus one-on-many approach. In offline promotions, one-on-one approach and follow up on each lead is a very crucial factor. If you can follow up on a prospective lead and succesfully educate him about you MLM program, you’e got yourself a downline. If not, you’ll have to wipe the tears off your eyes and try your luck with the next prospective lead.

An ideal online promotion in the other hand, relies very little on one-on-one follow up. With the power of the internet, it is possible to find people who are already interested in MLM, willing to spend money on promoting it and train them about your MLM program all automatically. This way it is possible for you to have many prospective leads at the same time, train them all at the same time automatically and therefore makes your chance of recruiting downlines significantly bigger.

To do a successful online MLM promotion, it is best to know first what to avoid in doing it. Here are the wrong ways most people are doing in promoting their online MLM program:

1. Promoting an online MLM in an offline media

By offline media, we mean regular magazines or newspapers you usually subscribe to or sold on bookstores. Some people may think that if they promote their MLM program in TIME magazine or Wall Street Journal, they will instantly get thousands of leads who will easily turn into downlines. Anyway, almost everybody read TIME magazine, right? True, but to tell you the truth, almost nobody who is reading a magazine or a newspaper will put down whatever it is they are reading, dash frantically to the computer and type the URL you promote to check it out.

Most people will think “This may be OK to try. I’ll browse the site when I get to my computer” then read on. When they finally get to their computer a few hours later, they most probably have totally forgotten about your ad.

2. Promoting an online MLM in an online classified ads site

There are two reasons why this is a bad move: First, because there are now literally thousands of classified ads sites on the internet. None of them is a major player in the field, which means you must try to post to all of them for maximum exposure. Second, because most of the sites don’t charge anything to put ads on their sites, a lot of other people are also promoting there.

To get a decent number of people viewing your ad, you must put your MLM promotion ad in at least several hundreds classified ads sites. There are softwares out there that can do this automatically, but if everybody’s using a specialized software to do this, then your ad will be competing against tens of thousand of other advertisers’ ads, and as soon as your ad appears it will be pushed downward by other ads from other advertisers. The chance of the right kind of lead seeing your ad in the right time and the right mood is very slim if you try this approach.

3. Promoting online MLM using free safelists

Unlike online classified ads sites, there are not as many free safelist sites out there. The companies who run safelist sites has actually spent the time to collect the names and email addresses of people interested in a specific topic (in our case MLM/online business) and these people are willing to receive offers related to their interest. When a paying advertiser put an ad, his ad will be sent to the email of all people in the safelist. Considering that all the people in the list are targeted, this concept is actually more powerful then two we discussed above.

Unfortunately, when you put your ads in these safelists using their free trial mode (most of them offer free trials), your ads will only go out to the other advertisers who are also using free trial mode. In other words, your ad will only go out to other persons who are posting ads themselves. These people don’t expext to read ads from other advertisers. That’s why most of them use disposable email addresses like yahoo, hotmail or the like. Your ad will stand almost zero possibility of being read, let alone acted upon.

4. What could make all those 3 mistakes even worse: using long and forgettable URL

This 4th mistake can only make the previous 3 mistakes even worse. If you are very lucky and an eager lead finally reads your MLM ad and decides to visit the URL you’re promoting (let’s say it’s something long and ugly like http://www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192). If he decides to sign up right there and then after reading the promotional material, you are to be congratulated as one of the luckiest MLM distributor in the history of the industry.

However, if he doesn’t sign up directly (which is very normal), he may want to revisit your site later after some deep contemplation. Unfortunately for you, he may not remember your long URL when he gets back from his contemplation. He may only remembers the www.yourmlmcompany.com part and type it in into his browser. This will bring up the same exact page he visited, but this time you won’t be his upline if he signs up. Sad, isn’t it?

After looking at the wrong ways to do an online MLM promotion, let’s take a look at the correct ways of doing it below:

1. Promoting an online MLM in an MLM/Internet business related ezine

An ezine is an electronic publication sent out by its publishers on a timely basis via email to its readers. Readers of MLM/Internet business ralated ezines are very interested in the topic, and they are a very responsive market to your MLM ads. Your ads will be put before/after or between articles, depending on how much money you are willing to pay.

Put your ads in one of the MLM/Internet business related ezines, and you are guaranteed many qualified leads who will be easy to convert into downlines if your MLM company has a good follow up system.

2. Promoting an online MLM with pay per click search engines

This is one of the most powerful online MLM promotion method known today. Many well known search engines such as Google now “rent” a portion of their search result page to be used by paid advertisers to put their ads on. For every “click” to your site, you must pay a certain amount of money (starting from as little as 5 cents).

With this promotion method, your MLM promotional ad can show up on the search result page of Google if somebody types in MLM related queries in the search box. Imagine the power of it. A lead wanting to join an MLM program, typing in the word “MLM program” into Google, and reads your ad when the search results are displayed. Will he click to find out more? Most likely.

3. Promoting an online MLM with paid safelists

This method is much like the free safelists method discussed in the wrong ways of promoting in the first section of the article. The only difference is with the paid service, your online MLM ad will be sent to the actual eager readers who actually opted in to read your ads.

Paid safelist is almost as powerful concept as ezine advertising. The main difference is paid safelists’ readers will receive much more ads than ezine readers. This will normally dillute the effectiveness of ads in paid safelists compared to ads in ezines.

4. What could make all those 3 right methods even more successful: using short and memorable URL

Which URL is more likely to be remembered by first time visitors to your MLM site: www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 or www.myownmlm.com?

It is possible to direct every prospect visiting www.myownmlm.com to www.yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 without they ever knowing the difference. This way, your prospect can remember your URL much more easily, and whenever they visit your URL again, you’ll still be their upline of they sign up.

This very useful feature is now available from as cheap as $8 per year on the internet. Just search in the search engines for “cheap domain name with frame forwarding” (without the quotes) and you’ll find many options to choose from.

CONCLUSION:

Most of the wrong ways of doing online MLM promotion are free methods. Avoid this seemingly money free methods. They seem to be free at the first glance, but in the end they bring you very little result and consume very much of your time.

All of the right ways of doing online MLM promotion are paid methods. Most beginners in MLM try to avoid these methods, yet they bring in the most result with no wasted time on your part.

Johannis Seumahu

Mr. Seumahu runs an MLM success site, http://mlm-success.990p.com which is centered around beginner MLMers basic how-to stuffs.
You may copy, publish and distribute this article as long as it is not modified and this resource box is included and the links are made active.

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Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!

Posted on March 22nd, 2009 in PPC by admin

When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.

Email Marketing Campaigns

There are a great many people that are still reluctant to use what is one of the best marketing tools available today. Many marketers associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear. Follow the guidelines outlined below and you will probably kick yourself for not using this tool a lot sooner.

1) CAN-SPAM COMPLIANT: Just about everyone receives hundreds of spam-related emails per week and that is the main reason a lot of legitimate businesses balk at using email marketing. But if you are a legitimate business you only need to do a few things to make your email marketing efforts legal.

(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.

(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.

(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.

(d) From Address: Messages should be from the same “from address”

2) USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email addresses for your marketing efforts. There are many legitimate email suppliers so you have a lot of options. And even using 100% Opt-In Email Addresses does not guarantee that you won’t have a few people complaining. But if you purchase addresses that include the full name, IP and date stamp you have proof of the opt-in just in case it is needed.

Additional Tips For a Successful Email Marketing Campaign

1) USE EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk Email Software (http://www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979) and GroupMail 5 (http://www.infacta.com/asp/common/groupmail.asp). Some of the suppliers listed below provide free email marketing software.

2) USE SPAM FILTER SOFTWARE: Don’t let this software intimidate you. The software is easy to setup and use. It is a good idea to use spam filter software to filter out words or phrases that tend to get flagged by ISP spam filters. Some of the suppliers listed below provide free spam filtering software.

3) USE AUTORESPONDERS: Using an autoresponder will save you a lot of time and work. You can preload messages and assign specific criteria to when they should be sent. Some of the suppliers listed below provide free autoresponder software.

4) TUESDAY, WEDNESDAY & THURSDAY ONLY: For best results send your email campaign from Tuesday to Thursday. These are the days that will obtain the most attention to your message. Monday is usually bad because people are planning their work-week and getting tasks out of the way quickly. Fridays are bad because most people are already planning their weekends.

5) COME TO THE POINT IMMEDIATELY: Don’t write a book. Try to be as brief as possible and outline your key points in the first paragraph. If you word it right the reader will read on.

Here is a short list of companies that supply 100% Opt-In Email Addresses.

Email Leads For Less
http://www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.htm

EmailResults.com
http://www.emailresults.com/default.asp

Exact Sales Leads
http://www.exactsalesleads.com/

Expedite Media Group’s Email Marketing Services
http://www.expedite-email-marketing.com/index.htm

GetResponse Power Leads
http://www.getresponse.com/leads_offer.html

Lifeline Leads
http://www.lifelineleads.com/default.php

OptInDataSite.Com
http://www.optindatasite.com/

PermissionDIRECT
http://www.permissiondirect.com/index.asp

Prospects Influential
http://www.prospectsinfluential.com/

Red Clay Media
http://www.redclaymedia.com/

Salesleads.tv
http://www.salesleads.tv/index.html

SimplerLeads.com
http://www.simplerleads.com/

TheListGuy.com
http://www.thelistguy.com/index.html

Tip Top Leads
http://www.tiptopleads.com

VentureDirect List Services Group
http://www.venturedirect.com/html/lsg-about.htm

Please take note that the information contained in this article was up to date at the time of writing and is subject to change at any time. Additionally, it is not the authors intent to recommend or guarantee products or services of the companies listed. We believe that they are all legitimate and provide good products and services but readers are always encouraged to do ‘due diligence’ prior to making a purchase.

© Copyright 2006 Drew Michael

You may reprint this article so long as this resource box is left intact and ALL LINKS REMAIN ACTIVE! Please send an email to: newsletter[at]thebusinessjunction.com and a copy of your newsletter containing this article would be appreciated.

Drew Michael is a webmaster and marketer. He is the owner of The Business Junction at http://www.thebusinessjunction.com, a major software and entrepreneur directory. For a free subscription to The Business Junction Newsletter and free software downloads subscribe at: http://thebusinessjunction.com/Newsletter_Subscribers_SignUp_Page.htm

You may reprint this article so long as this resource box is left intact and ALL LINKS REMAIN ACTIVE! Please send an email to: newsletter[at]thebusinessjunction.com and a copy of your newsletter containing this article would be appreciated.

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Pay Per Click for Small Business Enterprise

Posted on March 21st, 2009 in PPC by admin

Do you know that SMEs or the small and medium sized internet businesses can get dramatic sales from local pay per click ad campaigns? Search engines like Google and Yahoo offer online promotion programs that can actually help SMEs in achieving higher sales. These programs are not as expensive as you may have think of them, they are actually an excellent and economical way to advertise a site, product or services on the local marketplace.

Local Listing and PPC for Better Sales

Google

SMEs catering to local market can depend on Google and Yahoo’s ad programs. How do these programs work? Google can offer you a totally free local listing. You need to have an active Google account before you can take advantage of the Google Local Business Center. If you already have an existing account, visit https://www.google.com/local/add/login?hl=en-US&gl=US to avail of the free local listing.

After you have logged on, it will be as easy as providing Google with your company information and choose what category it belongs to. The category is important for classification. Then check your mail for the Google postcard which contains the confirmation pin number. The number is what you need to activate your listing.

How does this local listing affect your site or your company? Once your site is already active on Google’s listing, local users will already be able to see your site whenever they perform a search activity for your particular product or service. It will gradually increase your site’s traffic and of course your sales. Remember that the listing you have created carries all the information your visitors need; thus, it will be easy for them to remember your site, company, products and services.

Now What?

What follows after having a local listing? You may utilize Google AdWords Pay Per Click advertising to achieve higher site traffic. Google provides PPC offers for local searches. To utilize this, you need to specify that you wish your ad to appear on local searches only (meaning the searches that originate within a particular locality or city). Advertisers can also choose when they want the ad to appear. This is such an advantage of great flexibility.

Yahoo

Yahoo offers great promotional advantages to SMEs, as well. Local advertisers can have their sites listed for free in Yahoo. And for a small amount paid on a per month basis, you can opt to be part of the enhanced local listing.

PPC in Yahoo?

Instead of PPC ads, Yahoo offers a local sponsored listing. Sites that form part of the sponsored listing appear on the result page as a highlighted listing. Every time a search is performed locally, your site can actually be on a great edge over the other sites.

Sponsored listing is also a cost per click system. The difference? Yahoo is not as flexible as Google - in terms of ad modifications. But just the same, it offers high traffic and visibility as Google.

Google and Yahoo local promotions and site advertisements are both easy to use. With just a credit card, your small business can take a giant leap towards higher site visibility and popularity locally.

This article is written by nPresence. For more freshly written website content and for all your web marketing needs, please visit http://www.npresence.net.

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